Whitepaper samenvatting

Driving efficiency with automated marketing processes

Driving efficiency with automated marketing processes
The City of Antwerp is a cosmopolitan city with 528.000 citizens of 174 different nationalities. 

It is their mission to work towards a prosperous city where economic development goes hand in hand with corporate social responsibility and opportunities for everyone.
 
The City of Antwerp needed to replace their various marketing tools by one overall marketing system which is accessible by their Sales and Marketing team. The solution needed to aid their business with the following objec-tives:
- Strengthen the international Brand Position of Antwerp towards companies
- Position Antwerp as an international business city
- Introduce a framework for international business marketing
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Publicatie datum: 07-10-2019
Bestandstype: pdf
Document: Reference Case
Taal: EN
Gepubliceerd door: Brightfox

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